V2 quickly and effectively gets your content in front of the audiences that matter most—using native ad strategies that create authentic editorial experiences using in-feed units that match a publisher’s look and feel.
V2 partners closely with top publishers across business, trade and vertical press to develop and execute custom campaigns that meet client goals. From sponsored blog series and customer case studies, to live event coverage, demand campaigns and more, V2 can design a program for nearly every business need.
Get your brand in front of key audiences—including niche and nascent ones—by integrating into the podcasts and newsletters they already know, love and trust. V2 finds the right audiences, formats and metrics to make even the smallest investments land with big impact.
For brands looking to build credibility and trust, V2 plays a pivotal role in identifying, engaging and developing strategies for influencers to generate content that’s authentic to their brand and can be leveraged across both parties’ paid, earned and owned media channels.
The expert councils and industry groups offered by many publishers provide a perfect platform to build or extend executive thought leadership. V2 drives the process so brands know the right places to engage to meet their goals, have a regular cadence of content to fuel the channel and get the most value out of their involvement—often taking the brand beyond content and into networking, partnership and new business opportunities.
For highly-visual and more complex concepts, video is key to effective storytelling. V2 works with publishers to determine the best video package—including supporting editorial, social and other promotion—and plays a central role in managing projects from concept through production and distribution.